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Quick Details

  • Ethnic Region: India & Pakistan
  • Gender: Men
  • Clothing Type: Kurta / Kurti
  • Place of Origin: Uttar Pradesh, India
  • Brand Name: Alankrit
  • Model Number: 30
  • Material: 100% Cotton
  • Technics: Embroidered
  • Size: M,L
  • Season: Summer
  • Color: Light Or
  • Dyeable in any prefrential colour: all colours

Packaging & Delivery

Packaging Details Items are packed in high quality plastic, inserted in cardboard boxes well labeled. In case of bulk order plastic lined cartons are used as per the quantity. An extra covering of plastic or hasen cloth is used.
Delivery Time Immediate delivery for minimum order, 60 to 90 days for bulk ord


Mix matched kurti with batik & vegetable dyes to give it a very ethnic effect.


Mix matched kurti with batik & vegetable dyes to give it a very ethnic effect. It has been highlighted using delicate embroidered borders, Banarasi borders and Gota.




Manju Jalota's brand name 'Alankrit' has created a niche in the world of chikan work.

Alankrit is based in Lucknow and is run by Manju Jalota.

Objective: To create employment and livelyhood for rural women on self sustainable basis and put them in main stream of ecnomic growth and rural development.

Aim: To strive and to keep alive and revive the Traditional Craft of Awadh i.e. Chikan Kari and Zardozi and upliftment of craftmen. To totally erradicate the concept of the middle man.

It is a 14 year old company. Today the company is proud to have workers in 40 different villages in and around Lucknow. We have tried to cover the remotest villages where at one time one had to wade through rivers as there was no mode of transport.

Today we have about 2000 workers working for us. Alankrit holds exhibitions all over India and abroad. Alankrit has tried to cover even the remotest area so that people become aware of the craft. She has played a very vital role in the revival of the Chikankari Craft and pioneered Chikan in terms of fashion making it more glamorours.


Designing Philosophy


We at Alankrit specialize in hand embroideries, traditional Indian cloths and yardages. A lot of traditional fabrics and prints like bandini, ikat, kalamkari, dabu, bandhej, lehariya and baghru prints are used. We also love playing with colours and are famous for our special colour effects. Here we are combining traditional Indian embroidery with block printing, vegetable dyes and varied fabrics. Kamdani, zardozi, machine, bead, kantha, aari and parsi embroidery are incorporated to bring out the best in each woman through designs which are both traditional and contemporary.

Our designs combine chikan work with a myriad of other forms of exquisite embroidery on a large variety of fabrics such as silk, organza, chiffon, crepes, kota, voile, mul-mul, lace and jute.

Intricately embroidering a saree with chikan work usually takes seven to eight months for one person, fetching small earnings; but we hire three or four people to do the same work to finish it much faster and pays them triple the amount, making the benefit mutual and quicker.

Incidentally chikan work is not just about the common shadow work embroidery (done on transparent cloth), the regular running stitch mode or even the very popular 'jali work' (holes in the cloth embroidered to give the net effect), but involves 30 different stitches.


Awards & Accolations


1. Outstanding Women Entrepreneur For 2001-2002 by FICCI Ladies Organisation.

2. Priyadarshini Indira Ghandhi Award 2004.

Our designs offer a variety, a corture line, a diffusion range and a prêt collection. Collection has a wide range of sarees, suits, kurtis, fabrics, dupattas, skirts, scarves and trousers. We specialize in wedding and bridal collections.



Sizes Available : Large and Medium

Please inquire for different colors available

Payments by demand draft are accepted. Kindly make draft in favor of Alankrit payable at Lucknow


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